Mahindra has always been at the helm of the SUV market in India and this seems to have gone in to the head of the company. The Xylo is shockingly a Mahindra product and the company seems to have no qualms about it. In fact the company is promoting it as top MUV in India. And strangely, there have been people who have buying the Xylo. So what is it that makes the Xylo tick in spite of the brick bats?
Considering all other previous creations of Mahindra like the Scorpio, Bolero and even the recent XUV500 the company has not only impressed the audience but has beaten our expectations. The Xylo on the other hand is a completely different vehicle that competes with the City SUV’s makes like the Toyota Innova and the Tata Aria. Considering these two, the Xylo surely disappoints. The Toyota Innova is a way better looking car with better features, better handling, better space, better mileage, and better build quality and not to forget the Toyota badge.
The Tata Aria on the other hand is a first of its kind vehicle in the Indian market with its cross over looks. The car is truly luxurious for a Tata and is nothing like what the company has previously delivered and again suits the city audience.
However, the Xylo with its big size congested looks completely failed to impress the premium city audience. Considering the way the Scorpio looked, the Xylo was in fact looking cursed. In terms of the features Mahindra could never match up to the likes of the Toyota and this showed in the interior quality of the Xylo as well.
Looks like the company wanted to surprise us yet again but came with a car for the tier two city audiences.
As usual, the price factor played a big role in keeping the sales of the Xylo alive. The big Xylo with a starting of 7.25 lacks and a recently launched brand new avatar the Xylo has come along miles and has shown that looks or critics do not matter. End of the day the Xylo has made enough audience which clearly shows that if you give something to the audience they will surely give a lot more than what the companies expect.
The New Xylo also seems to have satisfied the critics and the city audience with its new look. The new Xylo is a lot more Innova looking but still odd. The car seems to have grown a bit in terms of the length and gets leather upholstery to keep up with the city class.