It has been over a decade when Hyundai made its debut in India with its tall boy smallie to start of the great first Indian auto rivalry in the market against the likes of the Maruti Suzuki. Both the car makers were relatively unknown in the Indian market but the smart Santro with some high tech design model and technology quickly made a mark for its products and the brand in the desi auto market. Coming to the present, the Hyundai today is a giant and has a reputation of being the second most leading car maker in the market.
The company also has increased its number of offerings with Santro being the runaway hit till date. Santro for the last two to three years however has been on a downswing and in spite of regular upgrades their car maker could somehow not get the same share of the pie as compared to its arch rival, the Suzuki Alto. Alto has been just running from strength to strength and is known for its reliability, performance and clever pricing. The most interesting factor to be noted however is the lethargic attitude of its rival competitors failing to realize the success of the Alto and how late they were in launching a counter attack in the form of other cars as a rival to the Alto. It almost takes about three years for a car to see the light of the day from the design to the development to the production. Hyundai must be given a mark of respect in this regard for standing up and developing an all new Indian car targeting the entry level segment.
The most talking point of the car has been the pricing point and is expected to get even noisier as the car is expected to be a launched with an ex-showroom price of 2.5 lakhs.
The Hyundai Eon could very well have spelt the new trend for the small cars in India. The car has massive boot area. The Tata Nano may also fit the match but the Hyundai Eon is a car with better quality, performance and style and comes as a huge relief for people who are not just looking for cheap cars but something worth their money. This Diwali it could very well be the blast of Hyundai Eon all the way.